Do you have a domain registration
strategy? Its easier than you think.
Nowadays, maintaining the integrity a company's web presence can be vital.
However, domain names are often an overlooked element in many companies'
online strategy. In most cases, businesses don't even consider defensive
domain registration until its too late.
In general, a small to medium sized business with an incorporated name,
trademark, and a major product should have 20 to 30 domain names. As the
number of business names, trademarks, and products increases, so should
the number of domain names owned by that company.
The FastWebServer.com Domain Registration Strategy Guide
Below are some tips that will help you develop an effective domain registration
strategy for your business. To help illustrate these ideas, we will use
our example of Jim's new company "JK Industrial Widgets Ltd.".
Jim has decided to use the domain name "jkwidgets.ca" for the
main domain name of his website.
- Always register the official business
name, even if that isn't going to be the main domain for your website.
ex: Jim registers the domain names: "jkindustrialwidgets.ca",
"jkindustrialwidgetsltd.ca", and "jkindustrialwidgetslimited.ca"
- Register any generic names that are similar to your products
or your company name. Be sure to include names with the specific region
you are located in or focusing upon.
ex: Jim, has an office in Toronto and a Factory
in Sudbury so he registers: "industrialwidgets.ca", "industrialwidgetstoronto.ca",
- Register any all product names, trademarks, or other distinctive
names related to your business.
ex: Jim's company has invented the patented
"WidgetWizard" widget counting machine. So Jim decides to
register "widgetwizard.ca" and "widgetwiz.ca".
- Register any and all acronyms, abbreviations, and short-forms
of your company name, trademark, or product.
ex: Jim registers "jkiw.ca" and
"jkiwl.ca" for his company name, and "ww.ca" for
his WidgetWizard product.
- Register common misspellings and typos.
ex: When typing out his company name, Jim notices
that he often mixes up the "dg" part of the word "widget",
instead spelling it "wigdet". He figures other people might
also make this mistake so he registers "jkindustrialwigdets.ca"
- Don't forget about .com, .net, .org, .biz and the other domain
ex: Jim definitely wants some .com names since that
is the most widely used GTLD in the world, and some .biz names so he
registers: "jkwidgets.com", "jkindustrialwidgets.com",
"widgetwizard.biz", and "jkwidets.biz".
Jim's company isn't really an organization, so he isn't worried about
getting the .org name. However, he plans to create an online forum for
the Widget industry to help connect suppliers to sellers. Therefore,
he registers "jkwidgets.net" and "industrialwidgets.info"
(In fact, if you register any domain name, you should also register
as many other GTLD versions of that name as you can. So Jim should register
.com, .net, .org, .biz, etc. versions of all of the domains he registers).
If you have any questions about how to develop your domain registration
strategy, please feel free to contact us.
Great Reasons to Develop a Domain Registration Strategy
||A good domain name can drive traffic to your website
more effectively than many other forms of advertising - at a fraction
of the cost.
||Domain names are often related to new ideas.
If you or your company has a novel idea, register the domain name
to lay claim to that idea as "yours".
||A "Parasitic" website with a domain name
similar to a legitimate one can steal its traffic, mislead customers,
misrepresent the company, or attempt any number of fraudulent actions.
||Domain prospectors often register
a domain name for the sole purpose of selling it to the highest bidder.
If you miss out on registering a domain name for your business, it
may be very costly to secure that domain in the future.